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I absolutely love being a commercial photographer and shooting images like you see above. I’m as passionate about commercial photography as a friend of mine is about weddings, but I’ll let him stick with weddings. I’ll take full day commercial shoots like the one above any day. FYI, I don’t cross over to the dark side of weddings. I’ll let the photographers who love doing them keep doing them.

Any experienced photographer that tells you they never make mistakes and all their images are fabulous is, well, not completely honest because just like professional golfers take some bad shots so do professional photographers. The digital age just makes it easier to get more great shots.

With the image above, I wanted to see the side of the fire truck in addition to the fireman using the radio. However, when I first saw the reflection in the side of the truck, it was of orange cones, brown grass and a canopy tent. So I had an idea: There was another fire truck just over my shoulder that was not in view of this scene, so I worked with the firemen on set to position the other fire truck where I could see it in the side of the main fire truck that I was shooting.

Yes, in the modern age of Photoshop, the reflection could have been changed or even made to be no reflection at all, but there is no need for all that additional post editing work. With that said, Photoshop and post production editing in general is definitely helpful to enhance images, but don’t have the mentality of, “I’ll fix that, and that, and that, in Photoshop.” There is huge value in trying to get things as close as it needs to be in camera and saving some post editing time.

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David Williams

Owner at RTP Photo and Video, Inc.

Short Bio About The Author: I'm David Williams a professional commercial photographer focusing on corporate and business clients with some personal branding, lifestyle photography in the mix. My love for photography began in late 1981 while still in High School. I started making money with his camera in 1982. Brenda, my wife, and I started working together in photography in 1988 shortly after we met. Brenda and I married in 1989 and have two adult daughters. Please be sure to get a quote for services if needed. Call or Text: 919.723.8453. Please reach out to connect with me on LinkedIn.

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