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Two Mistakes About Pricing Photographers Don’t Want To Make

Mistake #1: Being The Cheapest or Allowing Price Be Their KEY Selling Point Headline Read: Cheap Professional Photographer … Yes, I actually saw this online. Even worse, another photographer posted that he can do something like 20 types of photography all for only $75 FLAT RATE and that photographers charging $100 an hour made him sick.

Photographers “Marketing Mix” – Is There A Silver Bullet?

NO! – There is NOT a Silver Bullet: There is no “ONE THING” that will magically work long term when it comes to marketing. Photographers, like any other business owner, have to keep a variety of marketing efforts going. It’s important to have a good marketing mix. Even if a photographer is in the #1

Pay It Forward – A Story From Linkedin About Two Photographers

“If you can’t feed a hundred people, then just feed one.” Mother Teresa I am one of the two photographers that I am alluding to in the title of the post. The other photographer is now a friend that started out as a Linkedin connection. Several months ago a photographer hundreds of miles away in another

The K.E.Y. To Better Photography Is To Do This Often…

The #1 thing about the digital photography age that bothers me is that someone can buy a nice consumer photography kit, get a business card printed and they are magically a turn key photographer. A nice consumer camera does not magically give someone the skills to be a good photographer. Notice, I didn’t say great