General Tips:

Drink lots of water and be well rested.
All of the advice below is simply recommendations. In the end, you have to be YOU if this advice doesn’t fit. That’s fine.

What to wear – Everyone:

Wear clothes that are comfortable and that make you look great
Make sure your jacket and shirt fit you well. A poor fitting jacket or shirt will be obvious in the photos (especially around the neck)
Clothes should be neatly pressed and should look new or like new
Avoid busy patterns and large lines/stripes

What to wear – Men:

The standard business look is a suit jacket, dress shirt and tie
A casual business look is often a jacket and open dress shirt, shirt and tie (no jacket), or dress shirt on it’s own
Polo shirts are a good look for some businesses. Be sure the shirt is in good condition and fits well
For a no-jacket casual look, bring colored shirts – ideally darker than your skin tone
A white dress shirt by itself is often a bad idea – wearing white underneath something (jacket or sweater) helps
Solid Colored Shirts are best – Most men seem to prefer blue and white, but you can wear other solid colors
Solid color jackets or fine pin strips in Blue, Black or Gray work well.
Try to avoid ties with lots of fine lines and especially lots of small dots.
Colorful, yet professional, ties can work well and larger patterns/stripes are fine just don’t overdo it Hawaiian style

What to wear – Women:

Avoid big prints and busy patterns
Different necklines will change the apparent shape of your face.
Be stylish and fashionable, but remember the picture is about your face and not your clothes
Remember: Select and wear clothes that make you feel comfortable. Select something that makes you look and feel good.

Jewelry:

Keep jewelry extremely simple – small is better
Avoid jewelry that would distract from your face or that looks dated
The picture is about your face, not your jewelry

What to bring (optional … but helpful):

Lip balm
Hair brush/comb
Makeup and hair products you prefer (especially if you have allergies)

Hair and Makeup Tips:

Make-up should be clean and natural
Wear a heavy layer of translucent powder – your face will appear flawless in photos. Shine disappears, pores seem smaller, skin looks even, and blush is smoother
Line lips before applying matte lipstick, then reline. Don’t overdo it. Dip a cotton bud in powder and run along lip line to prevent color from bleeding
Avoid shimmers or products with lots of sparkle or shine
Avoid frosts or overly-bright colors
Do not try/use any new product on your hair, face or body the day before or few days before your shoot. In case you have a bad reaction to the product

Please arrive with:

Hair styled and makeup already applied

In Studio:

There are multiple mirrors and a changing area to make things easier.